Out-of-the-Box Promotional Ideas for your Next Event

Are you tired of the same old promotional tactics for your theatre productions? Do you want to stand out and attract a larger audience to your next show? Look no further! Here are some creative and out-of-the-box promotional ideas to make your next theatre production a hit.

Flash Mobs:

Flash mobs are a great way to create buzz around your production. Gather a group of dancers or actors, and have them perform a choreographed routine in a public space. Passersby will be curious about the performance and will be more likely to research the production. Plus, it’s a fun activity for the actors to participate in. Check out Flash Mob America for more information on how to organize a flash mob.


Take your promotion to new heights with skywriting! Rent a plane and have it write the name of your production or a catchy tagline in the sky for all to see. It’s a unique and memorable way to promote your show. Check out Skywriting Australia for more information on skywriting.

Pop-up Events:

Create a pop-up event related to your production. For example, if your show is about a bakery, set up a pop-up bakery in a busy location and give away free samples. It’s a great way to generate interest in the production and create a fun experience for potential audience members.

Branded Stunts:

Get creative with branded stunts related to your production. For example, if your show is about a superhero, have everyone dress up as superheroes and go shopping at separate times in the same public space. It’s a unique and attention-grabbing way to promote your show.

Projection Mapping:

Projection mapping is a cutting-edge technology that can turn any surface into a dynamic video display. Use it to project scenes from your production onto buildings or landmarks in the city. It’s a visually stunning way to promote your show and generate buzz. Check out The Electric Canvas for more information on projection mapping.

Giant Inflatables:

Get noticed with giant inflatables related to your production. For example, if your show is about a dinosaur, set up a giant inflatable dinosaur in a public space. It’s a fun and attention-grabbing way to promote your show and create a memorable experience for potential audience members.

Maximizing Reach:

To maximize the reach of your out-of-the-box promotional ideas, be sure to share them on social media and encourage your followers to share them as well. Use relevant hashtags and tag your production’s social media accounts to increase visibility. You can also partner with local businesses or organizations to cross-promote your production and increase your reach.

So there you have it, some out-of-the-box promotional ideas for your next theatre production. Don’t be afraid to get creative and try something new to make your production stand out. With the right promotional tactics, you’ll attract a larger audience and make your production a hit.

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